As the chill of winter descends across the United States, many will set their sights on the perfect winter coat: thick and fitted with a nice German Shepherd trim. Sound ridiculous? Unfortunately, it is not as far-fetched as it seems. Often purposely mislabeled by manufacturers as ?faux fur,? dog and cat fur products are common in today?s marketplace despite being banned in 2000 after undercover video from Swiss Animal Protection, People for the Ethical Treatment of Animals (PETA) and the Humane Society International exposed dogs and cats being disemboweled, skinned alive and hung still screaming from metal wire. Such deceptive practices are common use in the fur industry, which kills more than 3 million animals in the United States alone. Despite a steep decline in demand in the 1980s and 1990s, fur has recently made a dramatic resurgence due to fashion campaign tactics toting fur as ?green? and promises by manufacturers that the fur was obtained using ?ethical fur sourcing.? This talk will focus on what these terms really mean and give you the tools you need to discuss the facts about fur knowledgeably and persuasively.